2020 bag hunger campaign
Bag Hunger Campaign Joins Grocers, Vendors, Consumers, and
Local Food Banks to Help Hungry Families Statewide
March 30, 2021 – The Minnesota Grocers Association (MGA) has announced the Silver Plate Award winners of its 2020 Bag Hunger Campaign contest. The contest is part of a state-wide campaign coordinated annually by the MGA that engages Minnesotans in the fight to bag hunger in their neighborhoods. The 2020 Bag Hunger Campaign donated $19,000 to Second Harvest Heartland and hunger-relief partners across the state. In this year alone the organized efforts of the campaign and its participating companies collectively raised over 1.7 million meals. Since 2008, participants in the MGA’s hunger campaign programs have provided nearly 41 million meals to hungry families in Minnesota.
The Bag Hunger Campaign brought together numerous retail members, vendor partners, and community hunger relief partners to fill plates of those in need across the state. Participating stores and vendor locations offered multiple opportunities for consumers to contribute to the campaign. Some stores encouraged customers to donate grocery items in-store or round up their purchase totals at the register, contributing the price difference to feed local families. Others prominently displayed the names of customers who donated money on shopping list icons in their stores.
“The success of the Bag Hunger Campaign is driven by the exceptional efforts and generosity of our members, vendor partners, community food support agencies, and most significantly, Minnesota’s grocery customers,” said Jamie Pfuhl, president of the MGA. “The excitement and dedication demonstrated by all partners, participants, and community members are inspiring. Grocers are essential to the communities they serve and are proud to play a role in this collective effort to end hunger in Minnesota. Congratulations to our Silver Plate and Campaign Champion winners for their wonderfully creative, engaging, and effective efforts.”
The winners of the Silver Plate Awards created in-store displays that best depicted the campaign’s theme to bag hunger in their neighborhood and were required to use a combination of in-store advertising and vendor products. In addition to the award, each winning company will receive $1,000 to donate to the food charity of its choice on behalf of the Bag Hunger Campaign.
The Best Creative Partnership Silver Plates were awarded to a vendor and retailer who teamed up to create a display with a central theme that educated consumers about the fight to end hunger. This year’s winning teams were Post Consumer Brands, Lakeville and Coborn’s, Sauk Rapids; Old Dutch Foods, Inc., Roseville, and Radermacher’s Fresh Market, Le Sueur; and Russ Davis Wholesale, Wadena and Kowalski’s Market, Woodbury.
The Best Overall Program Support Silver Plates were awarded to one vendor and one retailer that met the above requirements, as well as collaborated with other campaign participants. The retail award was presented to Chris’ Food Center, Sandstone and the vendor award went to KEMPS, St. Paul.
The Best Marketing Campaign Silver Plate was awarded company-wide to Cub Foods, Stillwater, the Best Social Media Campaign Silver Plate was awarded to Mackenthun’s Fine Foods, Waconia, and the Best Community Hunger Support Partnership Silver Plate was awarded to Almsted’s Fresh Market, Crystal.
As part of the program’s ongoing efforts to make meaningful impacts in the communities we serve, participating companies were also given the chance to be awarded Campaign Champions. These companies receive will receive $500 to donate to the food charity of their choice on behalf of the Bag Hunger Campaign. This year’s winning companies were ALDI, Inc., Faribault; Cub Foods, Edina; Fareway Stores, Fairmont; Faribault Foods, Inc., Faribault; and Festival Foods, Hugo.
“The COVID-19 pandemic and its effect on the economy has created a surge in hunger throughout Minnesota,” said Allison O’Toole. “More than ever Second Harvest Heartland and partner hunger relief organizations depend on the support of our communities to keep up with demand. Minnesota’s grocers, vendors, and their customers have proven that together, we can succeed in the fight to end hunger.”